Hexal Australia

StayinFront, a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and e-business systems, today announced its acquisition of the CRM Division of Berger Software Pty Ltd (Berger), a privately-held company with offices in Sydney and Melbourne, Australia.

Berger focuses on three areas of industry expertise: logistics, CRM and eCommerce. The scope of the acquisition agreement is limited to Berger's CRM Division. Berger's CRM customers include healthcare and pharmaceutical industry leaders such as GlaxoSmithKline, Elanco Animal Health, Roche, Alphapharm and Hexal.

Berger's CRM Division implements, services and supports StayinFront's award-winning family of products, which include Visual Elk(TM), StayinFront's enterprise-wide solution for managing and integrating all points of customer interaction, Panorama(TM), a powerful data analysis and decision support tool and Pocket Elk(TM), the fully featured Windows CE(R)-based version of Visual Elk. Berger began as a niche market solution provider in 1973 and became an implementation partner for Visual Elk products in 1995.

"We have recently executed a series of large contracts to provide our CRM solutions and support across a number of countries in the Asia Pacific region," said Thomas R. Buckley, chief executive officer of StayinFront. "Berger has the expertise both in our products and in the pharmaceutical space which is relevant to many of these new relationships."

"StayinFront has done a solid job in this region and we have enjoyed the increased level of business activity," said Robert Kery, managing director of Berger. "The combination of StayinFront and Berger's CRM Division joins two organizations that have worked together in the past with proven results. Going forward this combination will unlock new synergies that will benefit all our customers."

StayinFront chief technology officer, Tony Bullen, added, "This acquisition enables us to further brand and leverage the StayinFront name. Our combined strengths create a larger footprint and service base which ultimately benefits our customers and supports StayinFront's global growth strategy."

Gabriel Berger, executive director of Berger stated, "Both Berger and StayinFront have significant expertise in healthcare and pharmaceutical CRM. Our collective knowledge and capabilities will carry forward the momentum both companies have in the rapidly growing Asia Pacific markets."

About Visual Elk

Visual Elk is designed to provide a single CRM platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Visual Elk is a highly configurable, cost-effective, enterprise-wide solution. The unique Object-Oriented data models utilized in Visual Elk allow an exact fit CRM system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change. Visual Elk's powerful and flexible system has been installed in more than 220 companies with over 30,000 users worldwide.

About Panorama

Panorama is a powerful data analysis and decision support tool specifically designed for non-technical users. Through the use of intuitive Drag, Drop and Drill technology, Panorama can be used to quickly and easily analyze sales, marketing and financial information from any ODBC database. Panorama can be delivered as a Windows(R) application or through a browser, via the Web.

About Pocket Elk

Pocket Elk is the Windows CE(R) based version of its powerful Visual Elk CRM solution. Pocket Elk is designed for mobile business professionals who may not have access to laptop or desktop computers. Pocket Elk delivers a wide range of capabilities, including sales and field force automation, customer management, order entry, merchandising, customer service, and sample tracking, to users of handheld personal computers (HPCs) and Personal Digital Assistants (PDAs). StayinFront's innovative work in the development and implementation of Windows CE solutions was recently recognized when the company was invited to join the Microsoft Mobile Solution Partner program.

About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes Visual Elk, the company's flagship CRM software; Panorama, a powerful stand-alone or integrated data analysis and decision support tool; Web Works, an eBusiness configuration technology; Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices; and Industry Add-ins and Solution Add-ins for specific business management needs.

StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. The Company's innovative work in the development and implementation of Windows CE solutions was recognized when StayinFront was invited to join the Microsoft Mobile Solutions Partner program. Among the analysts following our company and products is Dale Hagemeyer of Gartner, Inc.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com.

Note to editors: Visual Elk, Panorama, Pocket Elk, Web Works, Active Elk and StayinFront are trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies.