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Tylenol

Tylenol (paracetamol, also known as acetaminophen) is a popular American brand of pain reliever and fever reducer, sold by Johnson & Johnson. It is extremely popular because it is available without prescription and it is effective with few side effects, but overdoses of Tylenol are serious and can be fatal. In heavy drinkers, regular use of acetaminophen increases liver damage from alcohol. Unlike NSAIDs, paracetamol is not particularly effective against pain from inflammatory disorders. more...

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Tylenol was introduced in 1955 by J&J subsidiary McNeil Consumer Products Co. as one of the first alternatives to Aspirin, which at that time was being shown to have some negative health effects. It was originally marketed mainly towards children, but soon came to dominate the North American pain-killer market. There is a wide array of different varieties of Tylenol available today including extra-strength, children's doses, longer-lasting, and sleep aiding (as a combination with a sedative antihistamine).

The patent on paracetamol has expired, and the continued success of Tylenol brand preparations is largely due to marketing, the backing of Johnson & Johnson, and new patented delivery mechanisms such as quick-release and extended-release forms of the medication.

On September 29, 1982, the Tylenol scare began when the first of seven individuals died in metropolitan Chicago, Illinois, after ingesting Extra Strength Tylenol that contained cyanide. While the crime was never solved and Tylenol sales temporarily collapsed, the brand was rebuilt and recovered in only a few years. The scare led to the introduction of tamper-proof packaging for medicines.

Tylenol remains a top seller, controlling about 35% of the pain killer market in North America.

For many years, the spokeswoman for Tylenol brand pain reliever was Falcon Crest actress Susan Sullivan.

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McNeil launches Tylenol 8 Hour - HBA Scene - McNeil Consumer Healthcare eight-hour extended release formula analgesic - Brief Article
From Drug Store News, 4/28/03

FORT WASHINGTON, Pa. -- McNeil Consumer Healthcare introduced April 18 a new line extension to its Tylenol analgesic brand--an eight-hour extended release formula that also provides immediate pain relief.

Currently available in 20-count, 40-count and 80-count SKUs, retailing for $3.99, $6.99 and $9.99, respectively, Tylenol 8 Hour geltabs raised the acetaminophen dosage to 650 mg. By comparison, Extra Strength Tylenol contains 500 mg of acetaminophen and provides relief for four hours to six hours.

The patented technology is similar to that employed by Tylenol Arthritis Pain; however, because of its name, McNeil executives noted that brand failed to connect with a broad base of consumers. Tylenol Arthritis Pain "has been virtually untouched by consumers under 45 and those with non-arthritic pain," according to a company spokeswoman. "Tylenol 8 Hour leverages the same technology to deliver an all-day product to meet the long-lasting muscle aches and pains of younger consumers," she said.

In August, McNeil will introduce Tylenol 8 Hour in cap let form in 24 count, 50 count, 100 count and 150 count.

COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2003 Gale Group

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