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Tylenol

Tylenol (paracetamol, also known as acetaminophen) is a popular American brand of pain reliever and fever reducer, sold by Johnson & Johnson. It is extremely popular because it is available without prescription and it is effective with few side effects, but overdoses of Tylenol are serious and can be fatal. In heavy drinkers, regular use of acetaminophen increases liver damage from alcohol. Unlike NSAIDs, paracetamol is not particularly effective against pain from inflammatory disorders. more...

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Tylenol was introduced in 1955 by J&J subsidiary McNeil Consumer Products Co. as one of the first alternatives to Aspirin, which at that time was being shown to have some negative health effects. It was originally marketed mainly towards children, but soon came to dominate the North American pain-killer market. There is a wide array of different varieties of Tylenol available today including extra-strength, children's doses, longer-lasting, and sleep aiding (as a combination with a sedative antihistamine).

The patent on paracetamol has expired, and the continued success of Tylenol brand preparations is largely due to marketing, the backing of Johnson & Johnson, and new patented delivery mechanisms such as quick-release and extended-release forms of the medication.

On September 29, 1982, the Tylenol scare began when the first of seven individuals died in metropolitan Chicago, Illinois, after ingesting Extra Strength Tylenol that contained cyanide. While the crime was never solved and Tylenol sales temporarily collapsed, the brand was rebuilt and recovered in only a few years. The scare led to the introduction of tamper-proof packaging for medicines.

Tylenol remains a top seller, controlling about 35% of the pain killer market in North America.

For many years, the spokeswoman for Tylenol brand pain reliever was Falcon Crest actress Susan Sullivan.

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McNeil and Tylenol 8Hour—a new partnership
From AMAA Journal, 3/22/04

In January, McNeil Consumer & Specialty Pharmaceuticals and their PR agency Ruder Finn joined forces to become a partner with AMAA and ARA to educate medical professionals and the public about effective ways to treat pain during exercise and endurance events. Specifically, AMAA and ARA recognize their new premier brand pain reliever, Tylenol 8Hour, as a safe and effective over-the-counter medication for endurance events. McNeil is committed to helping spread the word to runners of all ages about the dangers of over-hydration and hyponatremia. Over the next year, AMAA and ARA medical professionals will have an opportunity to be media spokespersons to discuss the best way to train and run endurance events. The PR initiative by McNeil through their agency Ruder Finn is a significant opportunity for AMAA and ARA to become more prominent in endurance athletics and exercise in general.

If any AMAA member would like to be involved in our public awareness efforts either as a spokesperson or a contact for the media, please call or e-mail the AMAA office. Contact Nancy Talbot via email (ntalbot@americanrunning.org) or phone (800-776-2732, ext. 17).

AMAA and ARA welcome McNeil, the Tylenol 8Hour group and Ruder Finn as partners of our health and running-focused organization. AMAA and McNeil will serve to educate the running industry, medical professionals and the public about medical issues involving pain relief, endurance exercise and hydration.

COPYRIGHT 2004 American Running & Fitness Association
COPYRIGHT 2004 Gale Group

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