By Shirley Brady
Bob Liodice, CEO of the Association of National Advertisers, must have experienced writer's cramp last month as he listed his beefs about TV advertising on his blog. Under the headline "Who's Killing Television?," Liodice writes, "For decades, television was the Great Brand Builder...but we're killing the damn thing." We asked Discovery Networks ad sales president Joe Abruzzese to address Liodice's (and, by extension, ANA members') complaints.
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