Plaid is beyond in for this year's back-to-school season, popping up in skirts, pants, socks and bags. And speaking of bags, new backpacks in trendy materials and textures (fur, suede and metallic) are everywhere. This month's teen mags take a look at the latest fashions for back-to-school (check out the next issue of Selling to Kids for a special look at all things back-to-school).
According to what we saw in this month's teen magazines, our picks for fall fashion are:
Plaid - lots of it.
Deep reds and pinks - often together.
Fur, snakeskin and leather - animal rights activists are going to have a bad season.
Backpacks - but only the funky ones.
Other trends we spotted: "But I'm a Cheerleader" is coming to theaters with a humorous approach to homosexuality - a blonde cheerleader is sent to "gay rehab" by her parents.
Cosmetics, are continuing to move toward a clean, fresh, simplistic approach to personal care. More products pop up in every issue promising to make you prettier AND healthier. Clinique's haircare line was mentioned in almost every magazine.
And finally, some new vocab: DIY, or "do it yourself." Meaning for marketers: do it yourself products and projects are a significant trend. Teens are making their own clothes and accessories, modifying products, and re-doing their rooms. DIY promotions could be heavy hitters in this market.
COPYRIGHT 2000 Phillips Publishing International, Inc.
COPYRIGHT 2001 Gale Group