* Blue Cross Blue Shield of Michigan (BCBSM) is providing cost comparison information on 25 of the most common brand-name drugs with generic counterparts on its Web site at www.bcbsm.com/generic. The information was developed as a pocket card for physicians, and is now being distributed to members as well. The card is a handy reference for physicians, Blues members, and uninsured patients, because it provides the average wholesale price (AWP), which can be used as a starting point for comparison shopping. BCBSM covers approximately 4.8 million health plan members.
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