Zomig

AstraZeneca has launched a new Zomig DTC television campaign demonstrating the impact migraine has on a sufferer's ability to handle daily responsibilities. The ads build on the findings of a recent survey that found 41 percent of migraine sufferers were most disturbed by the belief they let their families down during a headache. According to the survey, 85 percent of women with debilitating headaches said they are unable to tend to their responsibilities at home when headaches strike. The new, "Migraine Pain Relief-Anytime" campaign was designed to "tap into these feelings about responsibility."

The television ad opens with a young boy standing outside of a room where his mother lies in bed, incapacitated by a migraine. After taking Zomig, the next day she is back to her normal activities and able to play with her son.

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