Business Editors
ROSWELL, Ga.--(BUSINESS WIRE)--February 8, 1999
Horizon Pharmaceutical Corporation, a privately held emerging pharmaceutical company, announced today that it has launched Zebutal(TM) capsules containing 500mg of acetaminophen, 50mg of butalbital and 40mg of caffeine in the U.S. and Puerto Rico for the treatment of tension headache. Zebutal(TM) is the only AB rated equivalent of Esgic- PlusTM capsules marketed by Forest Laboratories.
Horizon will focus its promotional efforts on primary care physicians, pharmacies and managed care organizations.
Horizon licensed Zebutal(TM) from West-ward Pharmaceutical Corporation in Eatontown, NJ and Atlantic Research and Development in Roswell, GA. Deliz Pharmaceutical Corporation will promote the product in Puerto Rico.
Tension-type headaches, affecting nearly 75% of all headache sufferers, occur most frequently in women 20-40 years of age. Left untreated or misdiagnosed, tension-type headaches may become a chronic problem, lead to depression, and result in frequent physician visits and loss of productivity for patients. Educational efforts to both the physician and patient regarding proper headache diagnosis and treatment options can significantly reduce unnecessary costs to the healthcare system.
"Zebutal(TM) capsule is an important entry into an under promoted market. Our research shows that physicians prefer products such as Zebutal(TM) that contain higher amounts of acetaminophen. Pharmacists now have the option of dispensing a value brand that is an AB rated equivalent to Forest's Esgic- Plus(TM) capsules," said Greg Hauck, Vice President of Marketing for Horizon Pharmaceuticals.
Horizon Pharmaceutical Corporation is a rapidly growing emerging pharmaceutical company focused on developing, marketing and selling differentiated prescription pharmaceuticals for the treatment of chronic diseases. Horizon currently markets eleven prescription products through its 75 person sales and marketing force. The company focuses on the respiratory, otic, gastrointestinal, pain and inflammation therapeutic markets. Horizon's strategy is to acquire and in-license differentiated, under-promoted, branded, chronic care products and increase sales through targeted promotion and marketing.
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